Analisis Digital Marketing dalam Meningkatkan Penjualan Quick N’Clean

Abstract

This study aims to analyze the implementation of digital marketing at Quick N’Clean and to formulate appropriate digital marketing strategies to increase sales. Based on the phenomenon of declining sales on the Shopee and TikTok platforms during the 2023–2025 period, this study employed a qualitative approach with a descriptive method. Data were collected through observation, in-depth interviews with six informants consisting of the business owner, a marketing employee, an operational employee, and three customers, as well as documentation. Data were analyzed based on five digital marketing indicators: accessibility, interactivity, entertainment, credibility, and informativeness. The results indicate that Quick N’Clean has implemented digital marketing through the use of hashtags, interactions via the chat feature, before-and-after content, customer testimonials, and product descriptions. However, the implementation has not been optimal due to inconsistent content creation and scheduling, limited live streaming activities, and insufficient information regarding product safety, advantages, and durability. The recommended strategies include improving the consistency of content posting schedules, diversifying creative content ideas, optimizing regular live streaming, strengthening customer testimonials, and providing more comprehensive product information and tutorial videos to enhance consumer trust, expand market reach, and sustainably increase sales.