Strategi Pengembangan Industri Kreatif dalam Mendukung Perekonomian Daerah Kota Langsa
Abstract
This study aims to examine the role of the creative industry in supporting the regional economy of Langsa City and to formulate appropriate development strategies using SWOT analysis. A qualitative approach was employed, supported by SWOT analysis and purposive sampling. The study involved 100 respondents selected from 123 creative industry businesses operating in Langsa City. Data were collected through observation, interviews, questionnaires, and documentation. The findings indicate that the creative industry contributes significantly to regional economic development by creating employment opportunities, increasing community income, strengthening micro and small enterprises, and improving the competitiveness of local products. SWOT analysis reveals that weaknesses and threats are more dominant than strengths and opportunities, indicating that the most appropriate strategic orientation is the Weakness–Threat (WT) strategy. The highest-priority strategy is to provide digital marketing training and continuous business mentoring for creative industry actors. Additional strategic priorities include promoting the use of local products, strengthening business assistance programs, improving product distribution and marketing systems, and providing adequate production facilities to support the sustainable development of the creative industry in Langsa City.
Keywords
creative industry, regional economy, development strategy, SWOT analysis, Langsa City
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